The Tripura unit of the Bharatiya Janata Party launched a statewide Jan Sampark Abhiyan on April 7, 2025, with the aim of directly engaging with the public to assess the impact of Central and State government schemes. BJP State President Rajib Bhattacharya announced the initiative during a press briefing in Agartala, stating that party workers would visit households, speak with beneficiaries, and gather feedback on whether people were truly experiencing the benefits promised under various welfare programs.
Bhattacharya explained that the campaign would serve a dual purpose. On one hand, it would help generate awareness among those who may not yet have enrolled in schemes designed for their welfare. On the other, it would offer the party leadership a realistic understanding of how these programs function on the ground. He emphasized that the BJP remains committed to transparency and accountability, and that the party’s strength lies in its connection with the people.
The Jan Sampark Abhiyan will cover all districts of Tripura over the coming weeks. Local party leaders and booth-level workers have been instructed to personally visit villages, towns, and urban neighborhoods to collect firsthand information. BJP karyakartas have already begun interacting with beneficiaries of schemes like PM Awas Yojana, Ayushman Bharat, Ujjwala Yojana, and state-specific programs related to housing, education, and agriculture. They are noting responses in specially prepared feedback forms, which will be submitted to the state leadership.
Rajib Bhattacharya said that this outreach effort demonstrates the BJP’s proactive approach to governance and political responsibility. He criticized opposition parties for disconnecting from the grassroots and relying solely on slogans and press conferences. In contrast, he said, BJP workers are walking door-to-door, listening to real stories of progress or difficulties, and standing ready to address any gaps in implementation.
The state BJP also plans to host small meetings during the campaign, where party leaders will explain how various schemes work and guide eligible citizens on how to apply. In many rural areas, misinformation and lack of digital access continue to hinder awareness. Bhattacharya said that the Jan Sampark Abhiyan would help bridge that gap and make sure benefits reach every last person.
Tripura Chief Minister Manik Saha extended his support to the campaign and encouraged elected representatives and ministers to participate actively. He praised the initiative as timely and important, especially as the state prepares to review its development goals for the upcoming fiscal year. He said that citizen feedback is the best tool to measure the success of policy and that the state government remains open to improvement based on what people say.
Meanwhile, the party’s IT cell has created digital dashboards to collate data collected during the Abhiyan. These dashboards will help state-level leaders identify patterns, such as areas where scheme awareness is low or where infrastructure constraints have delayed benefit delivery. The BJP believes that this data-driven approach will not only sharpen its electoral strategy but also enhance governance outcomes.
In several locations, people have expressed satisfaction with the work done under the Modi and Saha governments. Beneficiaries shared stories of receiving cooking gas connections, housing grants, medical treatment, and agricultural support. However, the party also encountered feedback about delays in paperwork, slow processing of applications, and lack of information. Bhattacharya assured that all such feedback will be compiled and forwarded to concerned departments for prompt action.
The Jan Sampark Abhiyan has created a buzz among political observers in Tripura, many of whom see it as a sign that the BJP is already preparing for future elections. However, party leaders insist that the initiative is not electoral in nature but rooted in the party’s philosophy of “Seva, Sushasan, and Garib Kalyan.” By stepping into people’s homes and hearing their voices, the BJP aims to stay grounded and responsive.
As the campaign moves forward, the party hopes to reinforce public trust and fine-tune its approach to governance. Through this extensive outreach, the BJP wants to ensure that promises made are promises delivered.
BJP leaders in Tripura have also started engaging with youth and first-time voters as part of the Jan Sampark Abhiyan. Party functionaries are organizing interactions in colleges and technical institutions to explain the government’s employment initiatives, skill development programs, and startup incentives. They want to make young citizens aware of how government policies directly influence job creation and economic opportunities in their own state.
Women’s self-help groups have emerged as another focus area during the campaign. BJP Mahila Morcha members are visiting women-led enterprises and local cooperatives to understand their experiences with state financial support and credit linkages. Many of these women have benefitted from schemes like Mudra Yojana and Tripura Rural Livelihood Mission, but party workers say they want to ensure these benefits reach more remote communities where information gaps persist.
In border villages, where challenges related to connectivity and security are more pronounced, BJP workers have taken the Jan Sampark Abhiyan as an opportunity to discuss infrastructure projects and border-area development initiatives. Local residents often deal with limited access to public services, and the party hopes to identify these barriers through direct conversations. They plan to raise these issues with the state government and relevant departments.
Cultural groups and local influencers have also joined hands with the BJP during the campaign. In some areas, they are helping party members conduct folk performances and storytelling sessions centered around government schemes and their benefits. These efforts aim to make communication more relatable, especially for senior citizens and tribal populations who may not easily engage with official documents or formal campaigns.
BJP leaders said the Jan Sampark Abhiyan will also help the party prepare a grassroots report card, which will serve as a blueprint for improving governance in the state. They plan to hold a state-level meeting once the campaign ends, where all district and block-level teams will present their findings. This data will feed into both state policies and internal party planning.
The campaign has also given BJP leaders an opening to counter opposition narratives in real time. In conversations with citizens, party workers are addressing misinformation and clarifying concerns about key policy decisions. By directly involving themselves in dialogue, they aim to challenge critics who allege a disconnect between BJP-led governments and public sentiment.
Through consistent outreach and feedback collection, the BJP hopes to build a long-term framework for governance that evolves with citizen needs. The Jan Sampark Abhiyan, according to the party, is not just a campaign—it’s an ongoing effort to stay answerable to the people.