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Reliance JioCinema: Strengthening Kids Content Lineup
In a strategic move to enhance its children’s entertainment offerings, Reliance JioCinema, the entertainment unit of India’s Reliance, has inked a deal with The Pokemon Company. This recent collaboration aims to bring a slew of popular children’s shows and movies to JioCinema’s streaming app, positioning it as the “exclusive” India platform for over 1,000 episodes and around 20 movies of the beloved Japanese anime series.
Reliance JioCinema: Exclusive Deal with Pokemon Company
The agreement, finalized this month, solidifies JioCinema’s exclusive rights to showcase Pokemon content on its platform. While the financial details of the deal remain undisclosed, the focus is on making the streaming app the go-to destination for Pokemon enthusiasts in India.
Dubbed in Three Indian Languages
To maximize its appeal to a diverse audience, the Pokemon shows and movies will be dubbed into three Indian languages. This localization strategy aligns with JioCinema’s efforts to cater to a wide range of linguistic preferences, ensuring that the content resonates with children across the country.
Ambani’s Content Expansion Strategy
This partnership reflects Mukesh Ambani‘s broader strategy to expand Reliance’s presence in the competitive Indian streaming market. With a projected market value of $7 billion by 2027, the streaming industry in India is witnessing intense competition, with players like Netflix, Amazon, and Disney’s Hotstar vying for viewership.
Reliance JioCinema: Competition with Disney’s Hotstar
While JioCinema faces competition from various streaming services, it has recently intensified its rivalry with Disney’s Hotstar. Both platforms are offering free streaming of cricket matches, leveraging the immense popularity of the sport in the country.
Comprehensive Kids Content Library
In addition to the Pokemon collaboration, JioCinema is set to augment its children’s content library by around 3,000 hours. This expansion includes content from Entertainment One, Animaccord, Cartoon Network Studios, and DreamWorks. The move is part of Viacom18’s strategy, Reliance’s entertainment joint-venture running JioCinema, to capture the growing demand for diverse and engaging content for children.
Reliance JioCinema solidifies its position as a key player in the Indian streaming landscape, the exclusive partnership with Pokemon adds a significant asset to its content portfolio, catering to a younger demographic and strengthening its competitive edge.