Ritviz continues to shape his musical identity while resisting fleeting trends. In a conversation with The Indian Express, the pop and electronic artist shared his evolving creative process, thoughts on artificial intelligence in music, and the importance of staying true to his craft. Reflecting on his decade-long journey, he expressed how his artistic sensibilities have come full circle. “I find myself returning to a more production-heavy style—intricate, layered, and detailed, reminiscent of my early work. It feels like a full-circle moment as I reconnect with the sound that initially inspired my passion for making music,” he said.
Since Udd Gaye took the independent music scene by storm in 2017, Ritviz has consistently blended Indian classical influences with electronic beats. His ability to balance experimentation with accessibility has kept his music fresh. However, in an era where trends dictate the pace of the industry, he remains firm in his belief that music should lead rather than follow. “Trends come and go, but music is an emotion. If I start creating with the intention of catching a trend, I lose the essence of why I started making music in the first place,” he said.
The rise of AI in music production has sparked debates about its role in creativity. Ritviz acknowledges its potential but stresses the irreplaceable human touch in music. “Technology is an amazing tool, but it shouldn’t dictate the creative process. AI-generated music might be efficient, but can it capture human emotion? That’s where I draw the line. My music is deeply personal, and no algorithm can replicate that.” He believes that AI can assist artists, but authenticity must remain the foundation of any composition.
The shift in the music industry over the years has also been dramatic. Streaming platforms and social media have democratized music distribution, allowing independent artists to reach global audiences. While Ritviz appreciates the accessibility this brings, he recognizes the challenges. “There’s a lot of noise in the industry today. While it’s great that anyone can put their music out there, the pressure to constantly produce content can be exhausting. At the end of the day, music should not be about virality but about connecting with people.”
His journey from an internet sensation to a seasoned performer has reshaped the way he views live music. He describes the energy of a live audience as irreplaceable, something no technology can replicate. “I love the process of making music, but performing it live takes things to another level. The energy of a crowd, their response to a song—it’s a shared experience that can’t be recreated in a studio.” He sees touring as an extension of his creative expression, a space where he can experiment with new sounds and arrangements.
Collaboration has also played a crucial role in his artistic evolution. Working with artists across genres has expanded his musical vocabulary, pushing him to explore new sonic landscapes. “Every collaboration teaches me something new. It challenges me to step out of my comfort zone and approach music differently. But at the core of it, I always ensure that my signature style remains intact,” he said.
Looking ahead, Ritviz is not chasing numbers or trends but focusing on making music that resonates with him. His upcoming projects, he shared, will reflect his return to a more intricate production style. “I want to create something that lasts beyond trends. I want my music to be remembered, not just consumed in passing.”
His ability to balance commercial success with artistic integrity is what sets him apart. While the industry shifts rapidly, Ritviz remains steadfast in his philosophy: music should always lead the way.
Ritviz also spoke about the impact of his cultural roots on his music. Growing up in a musically inclined family, he was exposed to classical Indian compositions early in life, which deeply influenced his sound. “My mother is a classical singer, and that world of ragas and intricate melodies always fascinated me. Even when I create electronic music, those classical elements naturally find their way into my compositions. It’s not something I force—it’s a part of me,” he said.
Despite his success, Ritviz remains grounded and reflective about his journey. He recalled the struggles of his early days, trying to make a mark in an industry that often favors mainstream artists. “I remember uploading tracks without knowing if anyone would listen. It was a phase of self-doubt, but I kept making music because I loved it. When Udd Gaye went viral, it wasn’t just about success—it was validation that staying true to my sound was the right choice,” he shared.
The evolution of fan interactions has also shaped his artistic process. Earlier, feedback was limited to radio plays and live shows, but now, social media offers immediate responses. “It’s amazing to see people from different parts of the world vibing with my music. I get messages from fans telling me how a particular song got them through a tough time. That’s when I know I’m doing something meaningful,” he said.
Even as he experiments with new sounds, he remains cautious about the fast-paced nature of the industry. The pressure to release back-to-back singles or follow trending formats is something he consciously avoids. “Music shouldn’t feel like a race. I take my time with every project because I want it to have a lasting impact. If that means putting out fewer songs, so be it,” he explained.
Ritviz also touched upon the importance of mental well-being in an industry that demands constant creativity. He acknowledged the challenges of burnout and the need to disconnect at times. “I used to think that taking breaks would slow me down, but I’ve realized that stepping away and just living life fuels my creativity. Some of my best ideas come when I’m not actively trying to make music,” he admitted.
As he gears up for his next phase, he remains committed to pushing boundaries while staying authentic. He believes that music should not only entertain but also inspire. “At the end of the day, I want to make music that moves people. Whether it’s one person or a million, if a song of mine makes someone feel something, I’ve done my job,” he concluded.