In response to the Covid-19 pandemic, media company ZEE Entertainment Enterprises Limited has embraced digital transformation and emerged as a frontrunner in leveraging cutting-edge technologies to deliver personalized content experiences to global audiences. Kishore A K, the Chief Technology Officer (CTO) of ZEE, sheds light on the company’s digital innovation strategy and its alignment with the visionary ‘Zee 4.0’ initiative.
ZEE’s digital innovation strategy revolves around harnessing advanced analytics, machine learning capabilities, and cloud-native technologies to enhance user engagement, expand reach, increase monetization opportunities, and invest in emerging growth areas such as regional content and emerging technologies. By investing in these areas, ZEE aims to establish itself as an industry leader and a go-to destination for high-quality content.
The Covid-19 pandemic has accelerated the digital transformation journey for businesses like ZEE. With increased demand for digital channels and streaming services, ZEE recognized the opportunity for growth and innovation in the media and entertainment industry. To stay ahead in this hyper-competitive market, ZEE has invested in cutting-edge technology to meet the evolving needs and demands of its audiences.
In the highly competitive OTT space, providing a seamless user experience is crucial. ZEE understands the importance of personalization, responsive design, high-quality content, smooth playback, and responsive customer support. The integration of Metaverse and NFT technology allows ZEE to offer customers an immersive experience, while data analytics enable personalized content recommendations and user interfaces. Additionally, ZEE has incorporated voice search and control features to enhance user engagement.
ZEE utilizes big data, analytics, and machine learning to gain insights into customer behavior and cater to their needs effectively. By analyzing customer data such as viewing history and search queries, ZEE can identify patterns and trends, allowing for personalized recommendations and offers that align with customer preferences. This approach not only predicts customer behavior but also provides a seamless and frictionless customer experience.
Monetization of OTT through AVOD is a key aspect for ZEE, and the company leverages technology to target personalized ads and branded content. By utilizing advanced technologies like DMPs, programmatic advertising, server-side ad insertion, and contextual advertising, ZEE strikes a balance between user experience and revenue generation. AI and ML-based content recommendation engines further enhance customer experiences and drive revenue.
Looking ahead, ZEE has exciting plans to enhance the OTT viewing experience. Personalized content recommendations and the integration of AR/VR technologies are among the initiatives aimed at improving customer engagement and retention. By analyzing viewing history, preferences, and viewer behavior, ZEE can offer tailored content suggestions to its audience.
ZEE’s adoption of cloud technology, specifically Amazon Web Services (AWS), has enabled the company to deliver high-quality content securely and at scale. The cloud has facilitated cost optimization, increased scalability, flexibility of operations, and reliable content delivery. AWS’s global infrastructure and CDN services have played a vital role in ZEE’s ability to reach a wider audience.
Running on AWS has provided ZEE with several benefits, including improved business process performance, faster time-to-market for new products and features, and better risk management. The pay-as-you-go pricing model and scalability offered by AWS have resulted in reduced costs and efficient resource utilization. The agility and scalability of AWS have also empowered ZEE to develop and deploy innovative solutions rapidly, thereby enhancing availability and serving customers more effectively.
In conclusion, ZEE’s digital innovation strategy, fueled by cutting-edge technologies, has positioned the company as a leader in delivering personalized content experiences in the digital era. By embracing digital transformation and leveraging advanced analytics, machine learning, and cloud-native technologies, ZEE is poised for continued growth,