Wedding season unfolds, the allure of destination weddings takes center stage, propelled by celebrity choices and a global travel trend. Explore the shift toward intimate celebrations and the Indian government’s push to position the country as a premier wedding destination.
Table of Contents
Embracing Destination Vows: A Celebrity Affair
Celebrities like Kiara Advani, Siddhant Malhotra, Parineeti Chopra, Raghav Chaddha, Priyanka Chopra Jonas, and Nick Jonas have embraced the enchantment of destination weddings. From uber-luxurious locations in India to exotic global destinations, these weddings redefine opulence, leaving social media abuzz with stunning visuals and a desire to replicate the experience.
Government’s Wedding Tourism Initiative
Aligned with Prime Minister Narendra Modi’s vision for Developing Tourism in Mission Mode, the Ministry of Tourism launches a campaign to position India as a top wedding destination globally. A curated list of 25 destinations, boasting picturesque landscapes, sacred traditions, delectable cuisines, and modern infrastructure, aims to attract global Indians and diverse ethnicities.
A Mesmerizing Trend: Insights from Wedding Experts
Parthip Thyagarajan, founder of WeddingSutra, reveals insights from a wedding survey, highlighting Jodhpur, Udaipur, Jaipur, Bangalore, Kochi, and Goa as top choices for domestic weddings. Rikant Pittie, co-founder of EaseMyTrip, notes popular destinations, including Goa, Rajasthan, Kerala, Bali, Thailand, and Italy, based on couples’ preferences and data analysis.
Intimacy Matters: A Shift in Wedding Dynamics
Modern couples, driven by a desire for intimate celebrations with close friends and family, opt for destination weddings. Varun Bharadwaj, director of sales and marketing at St Regis Resort, Goa, emphasizes the importance of the guest list’s size and composition, reflecting the younger generation’s inclination to share milestones with their closest circle.
A Gathering of Love: The Millennial Touch
With millennials and Gen Z favoring intimate weddings, Priti Sidhwani, founder and CEO of DreamzKrraft, notes that nearly 60% of their clientele comprises these demographics. Destination weddings, with guest numbers averaging between 100 to 120, signify a departure from the grandiose Indian wedding formats of the past.
Creating Everlasting Memories: The Destination Weddings Effect
Supreet Singh, general manager of Jai Mahal Palace, Jaipur, a sought-after venue for millennial and Gen Z weddings, anticipates a shift in focus. After destination weddings, couples trend toward large-scale receptions in their hometowns, prioritizing meaningful affairs over the conventional grand gatherings.