Kashmir’s first Bollywood movie “Welcome to Kashmir” has been unveiled, focusing on women empowerment and the fight against drug abuse. Directed by Tariq Bhat, the film aims to showcase the Valley and its people in a positive light, highlighting pivotal social issues.
At the trailer launch at Inox Cinema in Srinagar, Tourism Secretary Syed Abid Rasheed Shah praised the film for its message, stating that drug abuse is a social issue across the world, and it is the responsibility of all to work towards eradicating this menace. The movie centers around a girl who dreams of working for women empowerment and safety in Kashmir, featuring newcomers Mateena Rajput and Ahmad Shahab.
Rajput, a local artist, expressed her excitement about the trailer launch, adding that the movie has touched upon Kashmiri culture and highlighted the importance of fighting drug addiction and promoting women empowerment. She further acknowledged the administration’s new film policy in Jammu and Kashmir, which has helped attract filmmakers to the Valley and promote local artists.
The release of “Welcome to Kashmir” comes at a time when the region is seeking to promote its beauty and hospitality, attracting tourists from all over the world. The movie serves as a means of highlighting the cultural richness and social issues that exist in the Valley.
It is encouraging to see a Bollywood film address social issues that are often neglected by mainstream cinema. By promoting women empowerment and fighting drug abuse, the movie aims to raise awareness of issues that affect many communities, not just in Kashmir but globally.
The film also presents an opportunity for local artists to showcase their talent and break into the film industry. With the new film policy in place, the government is looking to create a platform for local artists and filmmakers to promote their work and showcase the beauty and diversity of the Valley.
Overall, “Welcome to Kashmir” is a step in the right direction for Bollywood and the Valley’s film industry. It brings to light important social issues while promoting local talent and highlighting the cultural richness of the region. It is hoped that this movie will pave the way for more films that address crucial social issues and promote the beauty of the Valley.