The role of GI products in preserving heritage was highlighted by the Assam Governor, who stressed their importance in protecting cultural identity and supporting sustainable livelihoods. Speaking at a programme focused on traditional products and artisans, the Governor said Geographical Indication (GI) tags not only safeguard authenticity but also create economic opportunities for local communities.
Moreover, the Governor emphasised that GI products reflect the history, skills, and traditions of a region. By recognising and promoting these products, Assam can preserve its rich heritage while ensuring steady income for producers and artisans.
Read More: Infiltration a major threat to Northeast: Assam CM
Role of GI products in preserving heritage and identity
The Assam Governor said GI products serve as cultural symbols that represent a region’s unique identity. Items such as traditional textiles, handicrafts, and agricultural products carry generations of knowledge and craftsmanship.
According to the Governor, protecting these products through GI registration prevents misuse and imitation. Therefore, the role of GI products in preserving heritage becomes crucial in maintaining authenticity and cultural pride.
Boosting sustainable livelihoods through GI recognition
The Governor highlighted that GI tagging helps create sustainable livelihoods for artisans, farmers, and small producers. With official recognition, producers can access better markets and command fair prices.
Additionally, GI status increases visibility at national and international levels. As a result, the role of GI products in preserving heritage also extends to economic empowerment and rural development.
Assam’s rich potential in GI products
Assam has a wide range of products eligible for GI recognition, including traditional handloom, crafts, and agricultural produce. The Governor said the state’s diversity offers immense potential for expanding GI registrations.
He encouraged institutions to identify and document traditional products. By doing so, Assam can strengthen the role of GI products in preserving heritage while unlocking new economic avenues.
Support for artisans and local producers
The Governor stressed the need for institutional support to help artisans benefit from GI status. Training, marketing assistance, and access to finance can enhance production quality and scale.
Moreover, awareness among producers about GI rights remains essential. Therefore, strengthening the role of GI products in preserving heritage requires coordinated efforts from government, industry, and civil society.
Linking GI products with tourism
GI products also play a role in promoting cultural tourism. Tourists often seek authentic local experiences, including traditional food, crafts, and textiles.
The Governor said integrating GI products into tourism circuits can increase demand and visibility. Consequently, the role of GI products in preserving heritage supports both cultural promotion and economic growth.
Need for awareness and capacity building
Despite their benefits, many producers remain unaware of GI protection. The Governor called for awareness campaigns and capacity-building programmes to bridge this gap.
He said educating communities about GI benefits can prevent exploitation. Hence, strengthening the role of GI products in preserving heritage depends on knowledge and participation at the grassroots level.
Sustainable development and future generations
The Governor emphasised that GI products align with sustainable development goals. Traditional production methods often rely on eco-friendly practices and local resources.
By preserving these methods, GI products ensure that heritage and livelihoods endure for future generations. Therefore, the role of GI products in preserving heritage also contributes to environmental sustainability.
Way forward for Assam
Concluding his address, the Governor urged stakeholders to work together to promote Assam’s GI products. He said strategic branding, quality control, and global outreach are essential.
Overall, the Assam Governor’s remarks reinforced that the role of GI products in preserving heritage goes beyond cultural protection. By boosting sustainable livelihoods, GI products can become powerful tools for inclusive growth and long-term prosperity in the state.
Read More: Mizoram minister inspects Tripura–Mizoram gas pipeline project in Agartala