With Assam assembly elections drawing closer, the Bharatiya Janata Party has intensified its campaign around the issues of infiltrators in Assam, land rights, and identity politics. Senior BJP leaders have repeatedly highlighted these themes, framing them as central to protecting the state’s cultural fabric, demographic balance, and long-term security.
The party has positioned infiltration as not just a border issue but a matter that directly affects land ownership, employment, and social harmony. As a result, BJP’s campaign narrative increasingly links governance, development, and identity protection.
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Infiltration emerges as a core campaign issue
The BJP has once again placed infiltrators in Assam at the centre of its political messaging. Party leaders argue that unchecked illegal immigration has altered demographic patterns and created pressure on public resources.
According to BJP leaders, previous governments failed to act decisively on infiltration due to vote-bank politics. Consequently, they claim, indigenous communities faced growing insecurity over land and livelihoods.
By contrast, the BJP highlights its efforts to strengthen border surveillance and enforce citizenship laws. Party leaders say these measures reflect their commitment to national security and Assam’s identity.
Linking land rights with identity politics
Land has emerged as another key theme in the BJP’s election strategy. Leaders argue that illegal occupation of land by infiltrators threatens the rights of indigenous communities.
The party has repeatedly stated that protecting land ownership remains essential to preserving Assam’s cultural and social structure. Therefore, BJP leaders have promised stricter enforcement of land laws if returned to power.
Moreover, they claim that land protection policies aim to ensure fair access for local communities rather than exclusion. According to the BJP, safeguarding land also supports economic stability and social justice.
Identity politics shapes BJP narrative
Identity politics continues to play a significant role in Assam’s electoral landscape. The BJP has framed its campaign around protecting language, culture, and traditions that define Assam’s heritage.
Party leaders argue that uncontrolled infiltration dilutes cultural identity and weakens social cohesion. Hence, they link identity preservation with strong governance and border control.
At rallies and public meetings, BJP leaders have emphasised pride in Assam’s heritage. They also stress that development must respect local identity rather than erase it.
Government record highlighted during campaign
As polls approach, the BJP has actively showcased its governance record in Assam. Leaders cite improvements in infrastructure, connectivity, and welfare delivery as evidence of stable governance.
They argue that effective governance becomes possible only when law and order remain strong. Therefore, tackling infiltrators in Assam remains central to sustaining development initiatives.
Additionally, the party points to administrative reforms and digital governance measures as steps that improved transparency and service delivery.
Opposition counters BJP’s narrative
Opposition parties, including the Congress, have criticised the BJP’s focus on infiltration and identity politics. They accuse the ruling party of polarising voters and diverting attention from economic challenges.
Congress leaders argue that issues such as unemployment, price rise, and social welfare deserve greater focus. They also question the effectiveness of BJP policies on infiltration.
However, BJP leaders counter these claims by stating that development and security cannot function separately. According to them, ignoring infiltration undermines both economic progress and social stability.
Electoral stakes rise as polls near
With election dates nearing, political rhetoric across Assam has intensified. Analysts note that infiltration, land, and identity remain emotionally charged issues that influence voter sentiment.
The BJP appears determined to consolidate support by emphasising these themes. Meanwhile, opposition parties are attempting to shift the narrative toward governance and economic performance.
As a result, the campaign has turned into a contest between competing visions of Assam’s future.
What lies ahead
As Assam prepares for the polls, the BJP’s sharpened focus on infiltrators in Assam, land rights, and identity politics signals a clear campaign strategy. The party aims to present itself as the guardian of security, culture, and development.
Voters will now assess whether this narrative resonates with their priorities. With high stakes on both sides, the coming weeks are likely to witness intense political debate shaping Assam’s electoral outcome.
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