Assam’s Vikram Bothra made a strong impression at the BRICS 2025 Summit held in Brazil this week. Representing India among young global entrepreneurs, he urged leaders to push for stronger support of local products on the world stage. His message—“Global platforms must promote local roots”—resonated with policymakers, entrepreneurs, and media worldwide.
Bothra’s speech at the summit not only brought Northeast India into the international spotlight but also emphasized sustainable development and inclusive trade practices. As a youth icon and business innovator, he carried the hopes of emerging entrepreneurs from across India.
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Representing India at BRICS
The Vikram Bothra BRICS 2025 appearance marks a milestone in Assam’s entrepreneurial history. Selected under India’s Young Business Leaders Programme, he joined delegates from Brazil, Russia, China, and South Africa at the BRICS Youth Forum.
In his opening remarks, Bothra thanked Prime Minister Narendra Modi for backing Indian entrepreneurs on global platforms. He also credited his roots in Assam for shaping his vision of sustainable, local-first business practices.
His company, based in Guwahati, has gained recognition for promoting handmade Assamese textiles and bamboo products. These items blend traditional craftsmanship with global design trends, making them ideal symbols of the “vocal for local” movement.
A Call for Global Support of Local Industries
In his keynote speech, Bothra urged BRICS nations to create international marketing channels for regionally made goods. He argued that local businesses often struggle not due to quality but due to lack of visibility and access.
He stated, “Across our countries, thousands of artisans and micro-entrepreneurs are making world-class products. What they need is a platform, not pity.”
By proposing a Global Local Alliance, Bothra suggested that BRICS members could exchange local products through fair trade networks, government support, and online marketplaces. This alliance would also help small businesses adapt to climate goals and digital platforms.
Emphasis on Sustainability and Ethics
While discussing global supply chains, the Vikram Bothra BRICS 2025 pitch focused on the importance of sustainable practices. He noted that supporting local producers reduces carbon footprints, promotes eco-friendly materials, and preserves cultural heritage.
As an example, Bothra shared how his bamboo packaging line in Assam has replaced thousands of plastic units across Southeast Asia. He encouraged BRICS governments to invest in such innovations and promote them through low-interest credit and mentorship programs.
Moreover, he called for ethical sourcing laws and stronger protection of indigenous knowledge systems, especially in regions like Northeast India, Africa, and South America.
Recognition from Global Leaders
Vikram Bothra’s speech received praise from multiple international representatives. Brazil’s Secretary for Youth Innovation welcomed his proposal and offered to collaborate with Indian startups on eco-product development.
China’s business delegation expressed interest in sourcing textiles and eco-packaging from Northeast India. Meanwhile, Russia and South Africa showed support for the Global Local Alliance framework and proposed follow-up workshops.
Indian Ambassador to Brazil Dr. Shilpa Mehra also congratulated Bothra for highlighting Assam on the world stage. She added that youth voices like his are shaping a more inclusive and sustainable global trade narrative.
Youth Diplomacy and India’s New Voice
The BRICS Youth Forum has become a vital platform for rising leaders under 35. This year’s theme—“Building Together: Innovation, Inclusion, Integrity”—aligned with India’s G20 message of “One Earth, One Family, One Future.”
The Vikram Bothra BRICS 2025 participation showcases India’s commitment to empowering young changemakers. It also signals a growing role for Northeast India in global dialogues on culture, sustainability, and innovation.
Speaking to media later, Bothra said, “I may have come from Assam, but I spoke for every young Indian who believes local products can go global without losing identity.”
Assam’s Youth Inspired
Back home, Bothra’s presence at the BRICS Summit sparked excitement across Assam. Students, artisans, and young entrepreneurs followed his journey through social media and live news updates.
Colleges in Guwahati hosted watch parties, while youth organizations planned workshops inspired by his model of local-first, sustainable business.
State officials from the Assam Industries and Commerce Department have expressed interest in hosting a Global Local Expo later this year, where products from the Northeast will be showcased to foreign delegations.
The Vikram Bothra BRICS 2025 speech in Brazil was more than just an address—it was a call to action. By urging world leaders to promote local industries on global platforms, he blended policy, sustainability, and entrepreneurial spirit.
His vision reflects the new face of Indian youth—confident, rooted, and ready to lead. With global partnerships on the horizon, Tripura and the Northeast may soon become hubs of innovation and heritage-driven trade.
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